x

How I Built Peterson Acquisitions

The Story Behind 25 Years of Buying, Selling, and Building Businesses

I Didn’t Start in Investment Banking

When people hear that I’ve spent more than twenty-five years helping entrepreneurs buy and sell businesses, they often assume I came from Wall Street or a large investment bank.

I didn’t.

I started where many entrepreneurs start—with curiosity, hard work, mistakes, and an obsession with learning.

I became fascinated by one question:

Why do some people build wealth while others spend their entire lives working for someone else

That question changed my life.
It led me into business brokerage, mergers and acquisitions, entrepreneurship, finance, negotiation, leadership, and eventually education.
Today I’ve helped facilitate millions of dollars in business transactions while coaching buyers, sellers, investors, and entrepreneurs across multiple industries.

The Lesson That Changed Everything

More Than Just Buying Businesses

Over the years I've worked with:

Why So Many Business Transactions Fail

Most failed transactions don’t collapse because of price.

They fail because of:

Buying or selling a business is often one of the largest financial events in someone’s life.
Experience matters.

The Peterson Acquisitions Difference

We believe business acquisitions should be structured not emotional.

Thorough deal screening

Financial analysis

SBA lending guidance

Valuation discussions

Deal structure

Letter of Intent strategy

Due diligence preparation

Negotiation support

Closing coordination

Our objective is simple:

Help clients make better decisions.

Education Before Transactions

One thing became obvious after years in the industry.
Most buyers weren’t failing because they lacked ambition.
They lacked education.
That’s why we built courses, training systems, templates, and acquisition programs designed to help entrepreneurs understand the entire acquisition process before making offers.
An educated buyer becomes a stronger buyer.
A prepared seller becomes a stronger seller.

Building Businesses,
Not Just Closing Deals

Lessons Learned After Twenty-Five Years

If I’ve learned anything, it’s this:

Looking Forward

Peterson Acquisitions continues to evolve through education, technology, AI-powered deal sourcing, and modern acquisition strategies.

The goal remains unchanged:

Frequently Asked Questions

Mostly no. An LOI is largely a non-binding framework that outlines proposed terms before the definitive purchase agreement. Typically only a few provisions are binding — most commonly confidentiality and, when included, an exclusivity period. The binding commitment to buy comes later, in the purchase agreement, and remains subject to your contingencies.

An LOI is largely non-binding and sets the stage for negotiation, while an Offer to Purchase is a more complete, actionable document that moves the deal forward more decisively. A well-built Offer to Purchase keeps every buyer protection intact through the same contingencies, so being more decisive doesn’t mean being less protected.

At minimum: satisfactory due diligence, financing approval, clean and transferable documentation, lease assignment if location matters, and an acceptable final purchase agreement. These contingencies are your most important protection — they let you renegotiate or walk away without penalty if what you verify doesn’t match what you were told.

Most small-business acquisitions are structured as asset sales, where you buy specific assets and generally avoid inheriting the seller’s past liabilities. Stock sales transfer the entire entity, including liabilities, and are often preferred by sellers for tax reasons. The right structure depends on tax and liability factors, so your attorney and accountant should advise on it.

Ready to Buy or Sell a Business?

Whether you’re looking to acquire your first company, prepare your business for sale, or simply understand the acquisition process, we’d love to help.
Schedule a confidential conversation with Peterson Acquisitions today and discover what twenty-five years of experience can do for your next chapter.

voted #1 business broker

Working With Us Is Easy

We've Made the Process Simple & Pain-Free

1

Call Now or Click Below

Call (800) 845-0188 or contact us here.

2

We'll Discuss Your Situation, Timeline & Goals

Phone, email, text or meeting in person, we'll do whatever it takes

3

You'll Engage Us for Services

We'll formalize an agreement and it will be full-service from here on out with a level of professionlism and communication that will blow you away!

4

Sold!

You now have peace of mind that your business was sold your way to the right buyer.

STEP 1

Provide your name, email, and phone to start the process.

STEP 1

Provide your name, email, and phone to start the process.

STEP 1

Provide your name, email, and phone to start the process.

Please complete information on the next page as well. The information is necessary for your consultation.