Get to Know Chad Peterson
Business Owner, Acquisition Advisor, and Founder of Peterson Acquisitions
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Meet Chad Peterson
Entrepreneur. Business Owner. Best-Selling Author.
As the founder of Peterson Acquisitions, Chad Peterson has spent years helping business owners and buyers navigate acquisitions, ownership transitions, and strategic growth opportunities.
Having built, operated, acquired, and sold businesses himself, Chad brings firsthand experience and practical insight to every client engagement.
Chad Peterson understands business ownership because he has lived it.
Over the years, he has built, acquired, operated, and sold businesses across multiple industries, giving him firsthand insight into the challenges and opportunities business owners face.
Today, through Peterson Acquisitions, Chad helps business owners and buyers navigate acquisitions, ownership transitions, and strategic growth opportunities with practical experience and a results-focused approach.
Before you read my story, here are a few principles that guide how I operate:
• INTEGRITY—I do what I say I’m going to, (so does my staff) you can count on it
• HUSTLE-I use hard work as my first go to for results, so does my staff
• DISCIPLINE-I don’t stop, not at all. I win regardless. I am relentless, and we don’t stop until the job is done.
• EXCUSES ARE BULLSHIT– I will blame myself in any failure.
• ACCOUNTABILITY– If it’s meant to be, it’s up to me!
Phil Singleton
Award Winning Web Designer, Best Selling Author, Nationally Recognized SEO Expert
… Chad is not only one of the most brilliant and creative people I’ve ever met, but he also has legendary work ethic. I have seen his work first hand both as a buyer and seller. Each time the process was smooth, easy, and professional from start to finish. I recommend Chad Peterson and Peterson Acquisitions without hesitation. If you want to work with an advisor who operates with integrity and that will work in the best interest of all parties, there is no better option in my book …
I Come From a Family of Resilience
My family’s story shaped who I am today.
My grandmother grew up with very little and started working at a young age to help support herself. Through determination, hard work, and perseverance, she built a life that eventually led to significant success.
My grandfather faced difficult choices and limited opportunities. Resourceful and independent, he found his own path and taught me the importance of self-reliance and personal responsibility.
My parents faced their own challenges, and watching them work through adversity taught me valuable lessons about resilience, perseverance, and the importance of never giving up.
Growing up, I learned early that success is rarely handed to anyone. It is earned through discipline, hard work, and the willingness to keep moving forward when circumstances are difficult.
Those lessons continue to guide me today. They shaped my work ethic, my commitment to my clients, and my belief that determination and persistence can overcome almost any obstacle.
Bill Black
Exit Coach
If a baseball player hits 3 out of 4 balls he is a great player. Chad Peterson hits 90% which is unheard of. He really knows the psychology of the buyer and the seller when going to sell. Trust his wisdom and his work ethic …
At an early age, I learned that opportunity often comes to those willing to create it.
At 7 years old, I began buying items at garage sales and reselling them for a profit, learning the value of initiative and self-reliance.
By the time I was 10, I was taking on yard work and neighborhood jobs, doing whatever it took to earn my own money and build a strong work ethic.
Those experiences taught me lessons that still guide me today: be resourceful, stay determined, and find a way forward.
Thor Conklin
Peak Performers
Chad knows how to sell businesses, he works his ass off and isn’t afraid to say the truth. Success in anything in life takes dedication and hard work and you will need that in a advisor to help you sell your business, and Chad has it in spades.
As a kid, I took on any work I could find—shoveling snow, mowing lawns, raking leaves, and helping neighbors with odd jobs.
Those experiences taught me an important lesson: do what you say you’re going to do.
There were times when the work was harder than I expected, but I always finished the job because I had made a commitment.
By my teenage years, I was mowing yards across town, often walking long distances to earn a few dollars. Those early experiences helped build the work ethic, determination, and persistence that continue to guide me today.
David Ralph
Join Up Dots
Chad is a quite intimidating looking guy, but right away as soon you as you speak to him you realize he is a wonderful person full of knowledge. Chad is capable and he shows up for his clients and does great work for business owners. If he says he is going to do something, he will follow through every time. You can count on him …
As a teenager, I was already earning more than many people expected. Some called it luck, but I learned early that success rarely comes from luck alone.
One lesson that shaped me was learning to accept rejection. Every “no” brought me one step closer to a “yes,” and that mindset has stayed with me throughout my life and career.
I was fortunate to have mentors who recognized my work ethic and gave me opportunities to prove myself. Through hard work, determination, and a willingness to outwork expectations, I learned that success is earned through consistent effort.
The lesson was simple: the harder I worked, the more opportunities I created for myself.
Dave Searls
Business Owner
… Chad always did what he said he was going to do. Chad is clear, decisive, and consistent in his approach. He’s not swayed by others and what others are doing. He’s direct, honest, and always tells you the truth. I have all the confidence in the world in him …
I had the WORK YOUR ASS OFF GENE, and it didn’t take much for me to exploit it. In fact if YOU tried to make me work, I wouldn’t do it. It would be on my own drive, my own will; my own decision.
I will fall on MY OWN SWORD—NOT YOURS
RAW ACCOUNTABILITY
When it was winter, I would go work part time at a car wash. I would SELL more high-priced car washes than ANYONE in the company ever had. I was a MACHINE.
I was earning $2,000 paychecks at just 16 years old.
They would put me on the line to wash cars, only to see that I would do that faster and harder than the others.
They put me back onto sales, knowing they would benefit from higher sales.
I would sell the MOST EXPENSIVE services we had! I had the knowledge of how to do this, at a young age. I regularly sold over $20,000 per day in premium services. I was making great money, and THEY were happy.
I was making so much money they decided to cut the pay for the line salesman. I QUIT the car wash.
I wasn’t going to play their games.
Jamie O'Kane
Abundant Beans
“Chad Peterson understands business, he understands how to build a business, and how to sell a business.
He is a wealth of knowledge”
I built my company in my teens and lived a great life. I didn’t have a lot of supervision, I was MY OWN MAN at a young age, knowing that
IF IT WAS MEANT TO BE…IT WAS UP TO ME!
I KNEW my answers to life DIDN’T EXIST inside those school walls. In fact I knew that schools were dangerous to a mind like mine. Promoting their doctrine of being in the box to me never worked. I refuse in the box thinking.
I approached class knowing that I was only there to finish up and move on. Careful not to get caught up in all their BULLSHIT THAT DOESN’T WORK (you know…. degrees, honors, certificates, MORE education!)
I’ve hired and FIRED more people with degrees than I can count. (as that is ALL they have in a lot of cases).
How many with degrees are standing in line for a job lying to themselves that they deserve a career due to their paper certificate of college? Also– HOW MANY OTHERS HAVE DEGREES THAT WANT THAT SAME JOB? When interviewing my employees, education isn’t part of the interview, if they talk about their education my eyes glaze over.
I put their hard work to the test. That part you can’t carry a certificate for.
Ryan Tansom
Life After Business
Chad understands the self employment journey and he will help you sell when it’s the right time. Reach out even before you want to sell and he will walk you through what it takes …
I was given a ticket to go see Brian Tracy, a legend in self-improvement and sales. I bought his tapes and listened to them relentlessly.
I got my hands on Tony Robbins Unleash the Giant Within, and I read it until I almost went blind.
I read Napoleon Hill’s Think and Grow Rich. This book is the ultimate guide to wealth and success, as you can’t be what you want to be unless you can imagine it or manifest it into your life.
I went on to learn from Tony Robbins firsthand, and he has been a major role model in my life.
Ty Crandall
Credit Suite
… Chad Peterson is the authority in selling businesses. He has the background and wisdom to help you sell your business and have a successful exit. Nothing can replace experience and Chad has a lifetime of experience …
I wanted to fly planes, call it that little boy dream that we all have. For you it might be a fire truck, or an Army man, for me it was flying high in the skies (I love adrenaline), and after all….. Evil Knievel ended up dying of Diabetes. (so many people worry too much) NONE OF US ARE GETTING OUT OF THIS ALIVE anyway!
I told myself, if I am every going to work for someone other than myself, it will only be as a pilot.
I went to flight school. Money was tight so I slept in a tent in a KOA campground in Florida.
I became a commercial pilot in 2001 and LOST MY CAREER as well in the 9/11 attacks.
No one was hiring for 2 years after 9/11.
I was depressed, I hated that I just lost all I worked for. PLUS, I was now a soon-to-be father, with a woman I DIDN’T LIKE (STILL DON’T TO BE FRANK).
WHAT NOW?????
WHAT AM I GOING TO DO NOW?
A great friend of mine came to my rescue, he told me about THE MORTGAGE INDUSTRY, and I got EXCITED when I saw others making $150K a year doing this. Of course, I had NO IDEA how to do it. Kurt brought me on and taught me, but then again….. you can’t keep me. He knew that. I opened my own mortgage company with $60K, and soon my business was doing $9 million a year!!!
I had 120 employees, 5 locations, and was KILLING IT! I was approached to sell, and I said the most stupid thing to a prospective buyer “WHY WOULD I SELL??? I AM DOING SO WELL!!!!!!”
Damon Burton
Forbes Consultant
… All I want in a business transaction is transparency. Chad is legit. He’ll tell you the good or bad, but he’ll tell you honestly and what your best move is, regardless of his own potential interest, so you get your best option …
2008 came around.
BOY DID I LEARN MY LESSON.
as I answered my own question. It went something like this “Well Chad, you DUMBASS, the reason you would sell for 8 million dollars IS BECAUSE YOU WERE DOING WELL! Now, the 2008 financial CRUSH has hit, you are only making $50K a year and your business is WORTH NOTHING!
THIS IS WHERE PETERSON ACQUISITIONS WAS BORN
I never wanted another business owner to go through what I went through. Ever. Not a month goes by, still to this day, that I don’t kick myself in my own ass for not selling that company of mine.
I went on to open a service business. I built it and sold it for a great pay day.
I then opened another service business and sold it, for yet another great payday.
I started a software company and did well, but the market changed and I decided to go a different direction.
I built and sold another service business in less than 3 years.
John Jantsch
Duct Tape Marketing
I highly recommend Peterson Acquisitions – even if you’re not ready to sell Chad will shoot you straight about what it takes and has a huge network of eager buyers. He knows not only business, but how to get businesses sold …
After I had sold several businesses of my own, and used BROKERS to do so, I KNEW that I could EASILY out perform other brokers if I DECIDED to do so.
These BROKERS were lazy, old (not only in age, but in spirit or energy) and I knew I could out work them and out market them
JUST LIKE I ALWAYS HAVE SINCE I WAS A KID.
I was tired of not getting results from these brokers who would let my business sit on the internet as they would half-ass market for me. I was tired of having to essentially market and close the business myself, yet I had a broker that was there ACTING like he was doing something.
I started selling businesses for others, and I went about it like I did everything else in life, with RAW GRIT!
I DON’T HAVE TIME TO WASTE, DO YOU??
Bob Krebs
Former Business Owner
… Chad was relentless in selling my Business, he only has one speed and that’s full speed ahead. He’s intelligent and driven for results and he will blow through all road blocks to accomplish the job
I have employed over 1,000 people, built and sold 6 companies from the ground up, and helped countless others sell their businesses.
Not a school on earth can teach you GRIT, HARD WORK, TALENT, or how to WIN.
I am here to help you sell your business, and you and I will WIN together.
Contact me today.
YOUR NEW ADVENTURE AWAITS YOU
Here’s What Just a Few More Clients Have to Say
I've done business with Peterson for several years. Both professional and honest--a rare combination. Anyone looking to buy or sell a business should talk to my dear friend at Peterson Acquisitions.
Kenneth Plumb
Chad with Peterson acquisitions is a true professional. He found the buyer and helped me sell my contracting business with ease. There are always some bumps in the road when dealing with a sale like this, but chad is equipped with a rare talent for being able to guide a seller past there personal feelings for the business and reach the ultimate goal. He is an extremely savy sales person that brings character and personality to a rather boring and detailed business. I am truly blessed to have been able to work with him. He is the type of man that if you let go of your ego and listen to his words you will learn something new almost every time you speak. On the day of closing, instead of pushing us to get to the closing table he took the time to sit down for lunch and he shared some knowledge and wisdom with me that I will carry on with me for the rest of my life. He gives the acquisition business life. When I was a kid I wanted to be a sports agent Like Jerry McGuire.. After watching Chad work his craft, the kid in me wishes I could do his job. But there is only 1 Chad Peterson in the business acquisitions game, You won’t meet another man like him. I highly recommend Peterson acquisitions to anyone who is looking to buy or sell a business..
Joe Williams
We decided it was time to retire after running our business for 20 years. Chad Peterson aggressively sold our business in about 90 days. His knowledge, experience, contacts & confidence are second to none. He negotiates in the client's best interest period. He made it clear from day one that he would not stop until this business was sold.
Anna Johnson
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