So, in addition to being non-conventional, our approach is more aggressive and provides more support and training than others.
It also meant telling them the truth.
I alluded to this earlier, but there is a very specific reason for the terrible close rates in the business brokerage industry, and it is this simple:
The other guys will tell you whatever you want to hear to get the listing.
We don’t do that. We are honest with you. I have found this way results in happier clients, more successfully completed deals, and transactions you can take to the bank (most businesses are purchased with financing) that actually pass the bank’s scrutiny and comply with their very established rules. It gets there a different way than the other guys, but it maximizes the completed transaction value.
I am telling my story here, but Peterson Acquisitions is much more than just Chad. We do deals and have brokers trained in our methods all over the country. Today, we are not the biggest brokerage, but we are—bar none—the best.
One of the other brokers on my team is Lee. For 30 years, Lee worked several different roles in several different banks but always focused on small business lending and using the SBA loans.