This serves as an accurate description of a total business’s operation. It is the primary marketing vehicle. When an interested buyer has signed an NDA (see above) and has passed a low-level screening that shows he could actually acquire the business, he is given this marketing document. It has two purposes. It shows what the business does in enough detail that the potential buyer can make an informed decision about whether he’s interested in finding out more. It also gives him a outline to proceed with his due diligence in that phase of the acquisition process.