This ad agency business boasts decades of experience in the industrial arena. They are experts at helping these industries differentiate themselves from the competition and create customer loyalty. They use a full range of media to change a series of disjointed messages into a brand.
This ad agency serves small to medium sized manufacturers or service businesses with annual sales of 10 to 100 million dollars a year. Most do not have a full time Marketing Manager on staff. The typical customer is a business in the industrial sector, including: • Food and pharmaceutical equipment • Conveying and material handling • Gas and oil processing storage • Process controls automation • Machine tools, • Welding and fabrication equipment • Air and water pollution control • Vehicle equipment and accessories
The agency started with one client in South Dakota–a large gearbox and bearing manufacturer serving the machine drive and material handling market. Additional accounts were soon added and after more than 40 years, the agency now serves more than 180 brands and has produced more than 11,000 projects.
This is a full service agency for industrial manufacturers and service businesses. Typical services include:
• Trade Media evaluation, rate negotiation and placement
• Trade Media publicity, case histories & product releases
• Web Design with organic search engine optimization
• Social media effectiveness evaluation and management
• Management of Ad Word programs
• Reporting and analysis of web stat
• Identity, brand and message consistency across all media and program elements
• Experience and understanding within the target market
• Complete print creative & production capability
• Video production
• E-mail programs
• Digital presentations
• Plant and location photography
• 3D CAD conversion for animation or illustration
• Exhibit design, hardware sourcing, production and show support
Overland Park, KS
Asking Price: $285,000
Gross Income: $185,000
Cash Flow: $120,000
Furniture, Fixtures, and Equipment ( FF&E): N/A
Competition: This company's clientele are primarily located in small communities throughout the mid-west, which makes them less attractive to larger advertising agencies. They are under-served, so the opportunities are great. Marketing communications has become increasingly important as smaller companies must fight to be noticed in all the clutter and noise of today's media. The improving economy means increased opportunities and a bright outlook.
Growth & Expenses: Established business with good reputation and established relationships in a niche arena with lots of opportunity for growth. Agencies are known to be fun places to work with lots of challenging, interesting projects and full of smart, interesting, and creative people. This business is limited only by the new owner's vision and efforts. With the foundation in place, it wouldn't be hard to broaden the business beyond its current core. Though the current owners operate out of an office, this is a perfect work from home business. The savings would increase earnings by 15K a year if the new owner chose to eliminate the expense of the office.
Financing: Seller is willing to finance up to 10% of purchase price for 36 months at 6% APR.
Support and Training: Seller will stay on for as long as needed to ensure long term customers have continued service and support.
Reason for Selling: Retiring